Power up
your Reels with facebook Gaming!
To help support Facebook Gaming creators to make more reels we created a filter that captures the best gaming moments of creators
B.LETS GOOOO0!
The Power Up AR filter helped create a cinematic effect inspired the the big climatic moments in anime. This filter could trigger, utilizing facial markers for triggers and highlighting your silhouette.
This filter helped Facebook Gaming Creators generate new low lift content while also helping them repurpose and add a level of polish to epic gaming moments. This filter led to a large boost in Reels content generation for our creators across the platform.
a.POWER UP, Create & Share
Streamers natively create long form video often streaming for hours at at time. We wanted to help create a device that helped them generate low lift content that they could share across Metas family of app.
Created in collaboration with
Creative Director
Angel Garcia
Associate Creative Director
Tiger wang
Copywriter
Agustin Sanchez
Production
The Mill
Directed by
Nic Yiallouris
Filter coded by
Alexis Zerafa
Social Agency
Hightail Media